Generic Keyword Domains - Eight Reasons To Help You Understand

It has been virtually been 15 years now since the Internet first took off and I still find that some marketing people still don't give domain names any importance. They just think that they can get away with just some decent content, a few links, a blog and by putting together a couple of videos and with all that Google will find you with ease. Wouldn't it be nice if it were that easy.

Of course there will always be a few who get through the net into Google territory and achieve a top ranking. The initial period may seem to bring in a lot of traffic, the mailing list will increase significantly and you may be able to make your brand grow. The problem as you grow larger is that a poor domain name will lead to hindering your campaign as people will have problems to remember a poor domain name that is both difficult to remember and hard to spell correctly, especially if it just isn't relate to your niche.

I can remember an extreme case back in the dotcom days a domain name called Quokka.com.Maybe you too can remember how this domain spent tons of their investors cash on a full publicity campaign including TV and all that for a non-brand and of course it went pear shape. Maybe if you think back it might come to you.

If you were out of the country or whatever this Quokka.com was focused on the action sports network. Now I will leave it up to you to pass judgment but who in their tiny mind would base a whole branding campaign on a word that can't even be pronounced properly like Quokka, I just think they tried to run before they had learned to walk, but there are so many more cases like this out there so I can't stress enough the importance of a well thought out domain name.

So with all that money to spend they couldn't come up with an ideal name like actionsports.com or similar. They were in a nutshell "stupid", but now we all know better. The key benefits of generic keyword domain names are something that we all need to understand and the top reasons are;-

1. Make your product more than obvious in your domain name so for example everyone knows what bestpropertyinvestments.com deal with and you can take that for granted when people actually visit your site.

2. You need to keep competitors away on a permanent basis and your domain will allow you to be the master of the keyboard. This will give you the power to just block out your competitors, which is a great way to get a business working fast. They will be forced to pay more on loads of secondary keywords, which they will need to just compete with the main keyword that you have and with all that expense they still have an inferior domain than yours.

3. Branding has become so important in today's society and there is a complete sector that just buy branded goods, so if you have the right domain name you have already won over the brand conscious customers for free that just adore Generic keyword domains.

4. Type-in traffic pays dividends: Nearly all keyword domain names will get some sort of traffic and there are others that will get just hundreds of unique visitors every day. This traffic that is driven through people who use their address bar instead of their search bar to surf the web will convert into real sales and that is a statistical fact.

5. Our favorite search engine Google as well as the rest concentrate their efforts in finding relevant sites for their users, so a site like PetFood.com would be ranked in the top 2 pages for the keyword "pet food" and will get a lot a traffic sent to them from Google for people interested in buying pet food.

6. The domain name can either be parked, rented or leased: If you decide to wait to go into the site development stage, you can be assured that there are a number of ways to benefit from a good generic keyword domain.

7. A steady investment: Generic domains investments even out do the stock market, real-estate, bonds, and overall inflation as far as high profit investments are concerned. Business giants are now seeing that the generic names that they had initially bought are now the most important component to their continuing growth.

8. Hardly any cost: It costs just $10 a year so you will soon just adore the business of keyword domains... - Domainers need to focus all of their energy on generic keyword names and ignore certain fads like LLL.coms, brandables, and numeric names that might sound good but they just don't have "real word" staying power.

- Remember the power you have is in the keyboard, so make it work for you and forget about any other alternative investment.

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Making money from domains

There are two main ways that you can make money from domain names - you can either use a domain name that means something (eg business.com) or you can use a domain that gets a lot of visitors. It may surprise you to learn that these domain names are not necessarily the same thing.

Most of the domains which are a word or phrase are already taken. To get a domain that means something you need to think latterly, think ahead and register a domain name before anyone else thinks of it. For example, in the boating world there were yachts, then super yachts, and perhaps now mega yachts - so if you can think of what the next term will be, then it may be worth your while registering the domain and waiting for a few years until the term becomes widely used. If you get it right then you may well be the owner of a domain name worth a lot of money.

The other way of making money with domains is to get a domain name that already has a lot of visitors, and then monetizing the domain - normally through advertising. This can be a lucrative business for those with the knowledge of how to find well visited domains and I will now try to explain how these domains come about, and how you can find them.

It is important to realize the distinction between a domain name, and a website. A good analogy is to think of the domain name like a telephone number, and the website as a company. When you call the telephone number you get to talk to someone at the company, which is similar to when you enter a domain in an internet browser you get to see the underlying website.

Imagine a sales company starts up, promotes its telephone number, and then at a later date the company ceases to trade. People will still be calling the telephone number even though there will be no one to answer it. If you were in competition with the original company, it could prove lucrative to have their old telephone number redirected to your company.

Domains and websites work in a similar way. A domain name gets registered, a website gets built, and then the domain/website is promoted all over the internet, sometimes with thousands of links pointing to it, which results in thousands of visitors. But a domain name can only be registered for a set period of time and at the end of this period the owner can chose to renew the registration. However, domains don't always get renewed, so the domain becomes available again to be registered by anyone else.

These domains are called expiring domains (or expired after they become available to register again). If you can find an expiring domain that has been well promoted then you will have the opportunity of registering that domain, and making money from it. So the trick is to find these valuable domains. You need to find domains which are about to become available again, and then figure out how many links are pointing at each domain - in general the more links pointing at a domain, the more visitors a domain, and hence website, is going to get. This can be a lot of work, but there are websites that can provide you with this information.

Source: http://www.easyarticles.com/article-130005.htm